With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web

With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web

By: George Slefo

It’s a challenging time for the mobile web. Apps are dominating consumers’ time on the devices they carry, and ad blockers are spreading as people try to speed up the mobile web browsing they must do.

But later this month, Google will try to hit reset on all that. It is finally ready to go wide with its Accelerated Mobile Page initiative, allowing any participating publisher to deliver content at lightning-quick speed through the mobile web.

(Continue reading – AdAge)