Sal Leone is a native New Yorker, born and raised in Brooklyn. He moved into Manhattan in his mid-twenties and started his professional career in finance. Sal quickly noticed the rise of technology and he shifted to selling software and IT professional services. It was the early days of the internet and the “ad banner thing” was quickly gaining traction.
Intrigued by the technology that was the lifeblood of online advertising (the ad server), his love/hate relationship started within Ad Tech. Sal has worked with some of the most prolific brands in the world, alongside many incredibly talented people. His breadth and depth of managing complex digital engagements; he understands intimately the day-to-day challenges of competing in a highly competitive landscape.