By: Kate Kaye
Cambridge Analytica could change voter Segments in New Hampshire and beyond. Optimizing its data models nightly as the Texas Senator’s staff transitions from Monday’s Iowa caucuses to the New Hampshire primary just days away.
It’s no wonder they’re working into the night: The Cruz camp has paid the firm over $3 million so far.
“We’re quickly turning around the models,” said Alex Taylor, Cambridge Analytica’s chief data officer. “In fact they’re doing nightly updates to the models,” he said of the team dedicated to the Cruz account. Based on specific issues, the company is helping refine “engagement strategies” for the campaign.