April 15, 2016

Header Bidding: Dangerous For The Evolution Of Programmatic

by AdExchanger There’s been a lot of prattle about the potential of header bidding. Some have even called it waterfalling […]
February 26, 2016

Programmatic: It’s More Than Technology

AdExchanger / Nick Ilobre As we think about the evolution of programmatic media buying, we can all reminisce about having […]