Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up.
In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past.
“Good businesses in ad tech will find owners,” said Tolman Geffs, co-president of JEGI.
Marketing tech that helps clients deal with known prospects and consumers garnered the most interest, he said. There’s also a divide between businesses that can provide these connections, versus those that sell dollar bills for 98 cents.