Synacor Acquires Technorati To Expand Its Ad Business
Synacor Acquires Technorati To Expand Its Ad Business
By Sarah Sluis
The wave of ad tech consolidation continues with Tuesday’s announcement that Synacor will purchase publisher tech vendor Technorati.
The purchase price won’t be revealed until Synacor, a publicly traded company, files its 8-K to the SEC. Technorati posted $7 million in revenue last year, mostly from its aging ad network business and not its newer SaaS business, but Synacor expects the acquisition to help grow its advertising revenue this year.
