Programmatic: It’s More Than Technology

AdExchanger / Nick Ilobre

As we think about the evolution of programmatic media buying, we can all reminisce about having to explain what “programmatic” was to our colleagues in the industry.

For those not yet familiar with the world of demand-side platforms, supply-side platforms, automated guaranteed or the hundreds of potential vendors that needed the LUMAscape to explain what their company did, it was certainly a brave new world.