S1s Expected Soon From AppNexus, The Trade Desk
S1s Expected Soon From AppNexus, The Trade Desk
It’s come to this: The hopes of an industry are pinned on two SEC filings.
Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details.
In the case of The Trade Desk, the company may already have filed confidentially under the SEC’s “emerging growth” rules, according to sources. Those rules allow companies in rapid-growth sectors to keep the details of their financials quiet in the run up to their IPOs, for competitive reasons.
