How Ad Tech Companies Can Retain Their Appeal To Talent
How Ad Tech Companies Can Retain Their Appeal To Talent
Imagine driving to your office, dropping off your dog with a caretaker, leaving your laundry with a dry cleaner and buckling up your cycling shoes for an early morning spin class, all before you sit down to work, without leaving your office. And it’s all paid for by your company.
If you work in tech in Silicon Valley, this may describe a typical morning. Anywhere else in the world, it sounds like Disney World for adults.
The question is: Do extravagant perks really help attract and retain top talent? I’d argue, “not much.” It’s not about the stuff; it’s about mission and growth.
