We are going to see a bunch of classic ad tech firms get funded by Chinese money in the next two years. This will result in a renaissance for ad tech and another wave of very nimble competitors.
If you haven’t noticed, there are a lot of recent and rumored exits of traditional ad tech companies to Chinese firms. Most recently, Miteno Communication Technology, a Chinese tech conglomerate,acquired Media.net for $900 million. AppLovin is rumored to be in play with at least one Chinese bidder for more than $1 billion. Even Terry Kawaja from LUMA Partners is taking trips to China scouting for acquirers.