Media Companies Are Starting To Bundle Journalism With Music Platforms

We need journalism now more than ever, but if people aren’t willing to pay for it, how will the industry continue to fund investigative reports? Bundle it with other platforms. Maybe.

The New York Times is now offering new “digital subscribers who sign up for a one-year All Access subscription” free, unlimited Spotify Premium access. Five dollars a week gets you access to both The New York Times and Spotify Premium. It sounds like a great deal on the surface — and who doesn’t like a deal? — but it should also make us pause to consider the implications of a new world media order where journalism is tied directly to financially successful platforms.

(Continue Reading – AdTech Weekly)