Trends
March 11, 2016
By: James Curran Some media companies might be selling on addressable TV channels, but I would hardly call any of […]
March 8, 2016
by Gurman Hundal In the 2016 elections, pollsters have come face-to-face with a unique problem: a very high nonresponse rate. […]
March 1, 2016
You might like this blog post . . . if you like recommendation engines. If that sentence has a familiar […]
February 29, 2016
By Allison Schiff As device fragmentation increases, so has the industry’s adoption of cross-device technology. “We were talking about the […]
February 26, 2016
AdExchanger / Nick Ilobre As we think about the evolution of programmatic media buying, we can all reminisce about having […]
February 23, 2016
By Sarah Sluis The wave of ad tech consolidation continues with Tuesday’s announcement that Synacor will purchase publisher tech vendor […]
February 17, 2016
By: Arik Hesseldahl Shares of the cloud-based customer service software company Zendesk rose by 4 percent in after-hours trading after […]
February 15, 2016
By Dawn Chmielewski Facebook, working in partnership with the journalism organization FiveThirtyEight, has launched for the first time an interactive map […]
February 15, 2016
By AdExchanger / Frank Sinton Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some […]
February 13, 2016
By: Bernard Marr Data is ubiquitous — but sometimes it can be hard to see the forest for the trees, […]