Trends

February 12, 2016

Header Bidding And The Fate Of RTB

by AdExchanger Header bidding has added significant value to the publisher ecosystem, maximizing revenue and creating opportunities to democratize access […]
February 11, 2016

Video: San Francisco from 90,000 feet in the air

By: Trevor Mogg Five buddies from San Francisco recently sent a tech-laden weather balloon on an incredible 90,000-foot journey that […]
February 11, 2016

Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs

By Tim Peterson Mobile Accounted for 86% of Company’s $641 Million in Ad Revenue. Twitter can’t catch a break. After […]
February 10, 2016

With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web

By: George Slefo It’s a challenging time for the mobile web. Apps are dominating consumers’ time on the devices they carry, […]
February 10, 2016

As Header Bidding Rises, It’s More Important Than Ever To Understand The Waterfall

By AdExchanger / Paul Bannister With all of the talk of header bidding and now header bidding wrappers, it’s clear […]
February 9, 2016

Verizon Said to Enlist AOL CEO Armstrong to Explore Yahoo Deal

Bloomberg News Verizon Communications has given Tim Armstrong, CEO of its AOL unit, a leading role in exploring a possible […]
February 8, 2016

In Silicon Valley, a Time-Honored Sport Looks to the Future

By: Ken Belson SAN FRANCISCO — On any given Sunday during football season, theN.F.L., a league that promotes itself as […]
February 8, 2016

Here’s how Twitter’s new algorithmic timeline is going to work

By: Casey Newton Twitter went into an uproar Friday after a BuzzFeed report that the social network was on the brink introducing […]
February 7, 2016

The evidence is clear: Apple’s next big thing will be virtual reality

By: Kif Leswing A growing amount of evidence indicates that Apple is developing something with virtual-reality technology. The dream: to immerse viewers […]
February 5, 2016

LinkedIn Shuts Down Its Ad Network 12 Months After It Opened

By Tim Peterson Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google […]